Let me tell you something about building a business that no one warns you about—how lonely it can get. You start off with this vision, pumped full of excitement, and somewhere along the way, you find yourself in the trenches, wondering if you’re on a path anyone else understands. That’s where I found a connection with Margo Jordan, CEO of Enrichly, when she opened up on my show. Her journey? It’s a story of turning raw experiences into a platform that empowers kids with self-esteem, a journey that didn’t come easy, but one that’s undeniably hers.
We didn’t just talk about her successes but about the times she almost walked away, the moments when it felt like nothing would break her way. For Margo, the choice to build Enrichly wasn’t just about passion; it was about an obsession with giving kids what she never had growing up—a chance to feel enough, strong, and valued.
From “Feeling Worthless” to Building Worth: Why Obsession Beats Passion Every Time
When you’ve been through the grinder, you don’t just “care” about fixing a problem—you become consumed by it. Margo grew up facing a lot of challenges with her self-worth, especially during a rough childhood. Joining the military pulled her out of that downward spiral, helped her find confidence, and gave her a sense of purpose. But that’s not the end of it. That’s just where it began.
Fast forward a few years: Margo is a successful investment banker, doing well by all the usual standards. But deep down, she’s thinking about that kid version of herself, the one who felt lost and small. She wanted to help kids who, like her, had no one to teach them the meaning of self-worth. This mission became an obsession. She wasn’t just passionate about helping kids—she had to do it. That’s when Enrichly was born.
“You teach best what you need the most,” Margo shared. She knew self-esteem had to be the core of her work, and she wasn’t going to let anything stop her. And that’s exactly what got her through the challenges—obsession, not passion. She didn’t just “care” about this mission; she felt she had no choice but to make it real.
Key Takeaways from Our Discussion
- Self-worth drives everything: Margo pointed out how “self-worth is non-negotiable.” Without it, you can’t build much else.
- Turn struggle into fuel: Her experiences pushed her to create a platform for kids that could change the course of their lives.
- Be obsessed, not just interested: Passion alone might get you started, but only obsession will pull you through the rough spots.
Cutting Ties and Building Boundaries: Not Everyone Can Go with You
Sometimes, you have to walk away from people you care about. Margo faced this reality head-on. As she moved forward with Enrichly, she found that friends and family weren’t always as supportive as she’d hoped. Some people even seemed to root against her success, whether out of jealousy or just not getting what she was doing.
It wasn’t about cutting people off to be “heartless.” She had to put boundaries in place because she knew that no one could want her dream more than she did. She explained how she’d finally come to terms with loving people “from a distance.” It was a way to keep moving forward without carrying anyone else’s baggage, and it’s a lesson anyone trying to build something should take seriously.
Watch Margo Jordan’s Live Interview on YouTube by clicking the image or using this link: https://youtu.be/_HnERRyZe6w
What I Learned from Her Experience
- Outgrowing relationships is part of growth: If someone can’t see your vision or support it, you’re probably better off without them.
- Love from a distance: There’s no need to burn bridges, but set boundaries that keep you focused and free of negativity.
- Find like-minded people: When you’re aiming high, you need people who encourage that—not those who hold you back.
Reflections from the Interview: Lessons I’m Carrying Forward
Talking to Margo gave me a fresh look at what it means to dig deep and push forward when things get tough. She didn’t hold back on the reality of it, and it was a great reminder that building something meaningful is messy. But she also shared the importance of surrounding yourself with people who “get it” and leaning on your support network without shame.
For Margo, getting Enrichly off the ground involved setbacks, lost deals, and plenty of times when giving up would’ve been easier. But each time, she got back up and tried a different angle, whether it meant finding new clients or a new approach.
Here’s What I’m Taking Away
- You don’t need all the answers right away: Margo didn’t start with all the tech knowledge, but she learned as she went.
- Push through the fear of success: It’s a strange thing, but sometimes you hold yourself back just because you’re scared of actually making it.
- Leverage your network: Margo realized the power of reaching out when one of her advisors opened the door to the healthcare sector.
- Adapt when things fall apart: When schools became less reliable clients, she pivoted to healthcare. That adaptability is what saved her company.
- Celebrate small wins: Whether it’s hitting a revenue target or signing a new client, Margo’s approach of celebrating every milestone kept her motivated.
Final Thoughts
Margo’s story isn’t about a straight-line path to success. It’s a gritty, winding journey that shows what it takes to keep going when things don’t go your way. And if I learned anything from her, it’s that entrepreneurship isn’t about having the perfect plan. It’s about being able to change that plan, sometimes on the fly, and keeping yourself surrounded by people who lift you up.
So if you’re thinking about starting something big—or if you’re in the middle of it and feeling that pressure—take a page from Margo’s book. Know that it’s okay to outgrow people and that sometimes, your biggest critics are those closest to you. Let them go, keep moving, and don’t let anyone else tell you what you’re capable of.
CONNECT WITH MARGO JORDAN:
Website:https://www.enrichly.world/
LinkedIn:https://www.linkedin.com/in/margo-jordan-7a998692/
Email: margot@enrichly.world
Margo Jordan NBP Podcast: